The online dating service that outraged America has opened for business in Australia and apparently the women are relishing the temptation.

Weeks into a "soft opening" with no publicity or advertising, Australian women have adopted the Ashley Madison agency motto – "life is short, have an affair" – with an enthusiasm founder Noel Biderman says he’s not seen before.

With the official launch of an Australian version of his online dating service for married or attached men and women, Biderman – defended his controversial venture.

"Marriage is looked at as this institution that never changes but that’s just nonsense," the married father of two said.

"It’s really only fairly recently that you chose your partner or married for love and one of the consequences of that is this rapid and high divorce rate we’ve seen throughout the world.

"Ultimately, the institution is always going to keep evolving and when something is not in our DNA, and monogamy is surely not in our DNA, then you can’t help but wonder if it’s on its last legs.

"I wouldn’t have 5.5 million members if I wasn’t doing something right."

"Rather than take a look at themselves in the mirror and wonder what’s gone wrong in their relationship that would lead a partner to stray, people have fired off emails accusing me of being responsible for the breakdown of their relationship.”

Biderman said 40,000 Australians so far had joined the agency, which he started in Canada in 2001, fusing the two most popular children’s names at the time to come up with AshleyMadison.com.

Membership is expected to grow to more than one million once a provocative television, billboard and online advertising campaign kicks off, he said.

The agency is free to join and works much like other dating services.

Users buy packages of "credits" for between $49 and $249 that enable them to interact with other users by way of a virtual wink, smile or rose.

Biderman said men and women joined for different reasons.

"I think ultimately for men it’s about sex, this is about an absence of sex in their lives or sex being too ‘vanilla’ and they’re looking for different flavors," he said.

"I think with women it’s a bit more complicated, to be honest with you.

Some women were looking for the "lifestyle benefits" that might accompany the mistress status, while others wanted to continue being objects of desire, Biderman said.

"They’re not being brought flowers anymore and they’re not being paid attention to so they’re looking to rekindle that feeling," he said.

Biderman maintains the odd taste of illicit romance need not be the deal breaker it’s made out to be.

"People who are happy in a monogamous marriage, that’s incredible," he said.

"I’m just suggesting that the world over it seems to be that tens and tens of millions of people are not happy, at least when it comes to their sex lives.

"They’re not necessarily willing to leave their partners, they’re just looking for something on the side and maybe there’s nothing wrong with that."

Full Article @ The Sydney Morning Herald

Are you in a relationship? If you are, cheating may be a concern of yours. After all, cheating is an issue that many of us have become alto familiar with. You may have been cheated on in the past, you may have known someone else who has been, or you may have learned all about cheating from the television and movies.

If you suspect that your partner is cheating on you, they may be using the internet to do so. Why? Because the internet has made it very easy for cheaters to seek new romance. Not only is the internet making online affairs easy and convenient, but many cheaters think the internet makes it harder to get caught. Unfortunately for them and luckily for you, the computer often tells the tale.

As for how men and women use the internet to seek new romance online, there are a number of different approaches taken. One of those is social networking websites. Now, it is important to know that social networking sites, like MySpace, have increased in popularity over the past few years. Just because your partner uses a social networking website, it does not mean that they are cheating on you. They may truly just be interested in connecting with old friends. Be cautious, however, of a profile that you cannot see or access or the appearance of old girlfriends.

Dating websites are also how many cheaters use the internet to seek new romance online. Unfortunately, dating websites are more risky than social networking websites. If your husband, wife, girlfriend, or boyfriend uses an online dating site, they may have the intention of actually meeting the person at the other end of the computer. This is when an affair stops becoming just an emotional affair and often starts becoming a physical affair. If you ever find that your partner is using an online dating website, be aware because there is a good chance that they are cheating on you or intend to start soon.

As it was previously stated, the internet does make it easier for cheaters to start romances online, but it is also relatively easy to catch a cheater online. To get started, check your computer’s internet history. To do so, open up a new internet explorer window. Along the top of the page, you will see the history icon. This icon is in the shape of a clock with a green arrow. Clicking on this will tell you all of the websites visited in the past few days. Be suspicious of no information, as it may mean that the history was purposely cleared.

A keylogger program, also occasionally referred to as a keyword tracker, can also be installed on your computer. These programs work to capture each word that is typed on your computer. If you think that your partner is communicating with their sex partner or partners online through email or in chat room sessions, you may be able to see exactly what it is they are saying. These types of programs can be expensive, but they can also provide you with the proof that you need.

You can also always take the direct approach. If your partner is using the computer and acting secretive, demand to see what they are looking at. Walk over to the computer immediately, request that they get up and you take their seat. View the computer’s internet history immediately. This allows you to see what they have been looking at online before giving a computer savvy cheater time to cover their tracks.

Or you can do what I did:

How to Catch an Online Addict is a great tool in catching an online cheater

Battling an addiction is never easy and being in a relationship with an addict is one of the greatest struggles anyone can endure.

If you suspect you might be in a relationship with an online addict, be it gambling, porn, personals, shopping or sex – sometimes asking and confronting just isn’t enough.

Having confronted my own online addict and received answers I knew to be lies stemming from guilt and embarrassment, I set out to find the truth.

The few simple steps I took to uncover the truth to the hours upon hours of online activity that was destroying our relationship are detailed in a very easy to read ebook.

I’ve developed this “How To” manual in a way that will help most everyone install safe and free programs that are available online to find the answers and evidence they need to confront their addict.

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Download your copy of “How To Catch An Online Addict”

I’ve always known that all men have an eye for an attractive women, but when the guy ogles darned near every women he passes and makes his significant other feel inferior to some degree – there’s a problem.

There’s a huge difference between casually admiring beauty and rubbernecking to the point of disrespect.

What men fail to realize, and ladies correct me if I’m wrong, is that when a man has a roving-eye for women it makes us women feel as though we are continuously competing for our partner’s attention. And while the most confident of women can handle a little competition and humorous exchanges surrounding the ogling, it does get old – and quick.

I know men will be men and they are visual creatures – but even I like to have my man treat me as though I’m the only woman in the world.

Men should really learn how to observe respectfully and keep their mouth shut if they wish to hang on to a woman.

If the woman said she wants a man who is honest – she didn’t mean to this degree! Seriously!