There’s something different about that couple kissing on the movie screen. Both people have crow’s feet for starters, and the man is sporting a small paunch. Can this really be a romantic comedy? About the love lives of — gasp! — older people?

In today’s world, it’s never too late for love, and films such as Something’s Gotta Give or the more recent It’s Complicated are finally acknowledging the unique relationships of the senior set.

There are books on the subject, such as Dr Amanda Smith Barusch’s Love Stories of Later Life: A Narrative Approach to Understanding Romance, which features essays from older people about falling in love later in life. Now there’s even a play: Jane Juska’s A Round-Heeled Woman: My Late-Life Adventures in Sex and Romance, a memoir that details her search at age 67 for the perfect lover, has just hit the stage in San Francisco.

It’s as though society has finally dusted off its bifocals and realised that the image of the grey-haired, bingo-obsessed granny is, in fact, outmoded. Nowadays, granny’s hair is more likely to be tastefully highlighted, and she’s probably traded her bingo cards for an online ‘wink’ at a stranger.

Read the rest of Romance is far from dead for over 50s on the THE INDEPENDENT.

Blast Applications recently acquired website CanDoBetter.com and has been mentioned on numerous websites and publications recently including TheHuffingtonPost.com

The single population over the age of 18 in the United States is estimated to be between 92 and 100 million people. Of that number, approximately 40 million have tried online dating services, pushing online dating into the third highest revenue generating web based industry at almost $1 billion, with an expected growth rate of 10% over the next 3 years.